Showboating the Depression: A discussion of coffee in the age of advertising.Ĭuppa Joe: Notes on the coffee market during World War II.Ĭoffee Witch Hunts and Instant Nongratification: A review of the mid-1900s low quality, diluted, and cheap coffee flooding the market. Selling an Image in the Jazz Age: A review of coffee during the time of prohibition and the transfer of coffee from independent owners into the hands of multi-national corporations.īurning Beans, Starving Campesinos: A discussion of the twentieth century plight of third world coffee farmers when prices were down and the market was flooded with excess coffee. Making the World Safe for Coffee: A discussion of coffee during World War I, including the development of instant coffee and Colombian coffee. Growing Pains: A discussion on the emerging coffee brands of the 1900s such as Hills Brothers and Maxwell House. The Drug Drink: A review of the attack campaign against caffeine in coffee lead by figures such as CW post throughout the first part of the twentieth century. Hermann Sielcken and Brazilian Valorization: A discussion of the global coffee market at the turn of the twentieth century with an emphasis on crisis in prices.
The Great Coffee Wars of the Gilded Age: A discussion of the historical roots embedded in the volatility of coffee prices in coffee trade. The American Drink: A brief history of coffee in America with discussions on brands such as Chase and Sanborn and Folgers. The Coffee Kingdoms: A discussion of the historically exploitative cultivation of coffee in brazil, guatemala, and other Latin American countries. It is well worth the read.Ĭover Price: $18 in the U.S., $27.50 in CanadaĬhapter-by-Chapter: Part One: Seeds of ConquestĬoffee Colonizes the World: A brief summary of coffee's trek from its Ethiopian origins to its place in society today. Virtually any question as to why the coffee market has come to be the way it is is answered here. Coffee has had a lot of quirky and perky things to say over the past few centuries and Pendergrast has recorded them like a faithful scribe. Much is said about the coffee industry, from great historical disputes in coffee trade to the marketing tactics used by America's first corporate coffee giants. Told with an interesting mix of personality and objectivity, Pendergrast tells the story of coffees trek from Ethiopia to Arabia and then on to the rest of the world. If coffee had a memoir, this would be it. Summary: Uncommon Grounds: The History of Coffee and How It Transformed Our World is essentially a history book of several centuries told through the lens of coffee.
His other books include For God, Country and Coca-Cola, a new and revised paperback edition of which is available from Basic Books and Victims of Memory. About the author, Mark Pendergrast: from the cover, "Investigative journalist and scholar, Mark Pendergrast lives in Vermont.
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